The Line. In this example, the designer utilizes many lines to form the overall shape and look of the automobile. The lines not only give the viewer a pictorial of how the car will look, but also gives insight to the overall directional cues of the curvature of the body. As discussed in the lecture, these lines are used for pre-visualization, allowing for the designer to leave space for further refinement and new ideas. This picture is a rough sketch in which the designer leaves space for details later on, such as the fins on the sides and design of the wheels. Although the lines give detail as to the look of the automobile, it is able to communicate a thorough idea without too much detail.
The Triangle (Direction). In this picture, we see a designer for Lamborghini and a clay model design of the 2011 Lamborghini Aventador. We can clearly see the multiple usage of triangles in the design of the automobile in the wheels, fins along the top of the rear hatch, grills and diffusers along the sides of the car, as well as the overall cars shape. In class, we discussed how the triangle represents a menacing feeling, threatening and provoking (similar to a bull, the logo of Lamborghini's automobiles). The Lamborghini Aventador was designed with these characteristics in mind and achieved its styling cues from that of a fighter jet. Even the instrumentation on the panel cluster is representative of an airplane and includes many triangles. The triangle is able to induce these feelings because it is dynamic and unstable in shape. Unlike a square, which is solid and static, the triangle looks like it is in motion and is representative of stress and tension.
Texture. In this picture of the interior of a Pagani Zonda R, we are able to see the many different textures used throughout the car's overall interior design. The interior on this supercar consists of many different materials, including leather, suede alcantara, carbon fiber, aluminum, and glass. The seats have leather bolsters with suede alcantara inserts, the steering wheel is covered in suede, along with an aluminum center piece and a speedometer encased in glass. The pedals and most of the dash board are aluminum, and the chassis is composed of dry carbon fiber composite. All of these materials provide different textures in which the driver is able to experience all in one place, the drivers seat. Differing textures allow people to experience differences and create interest. This is done by creating depth and patternization with the use of different materials. The leather has a soft, cold, sleek feeling, whereas the alcantara suede is a bit more compacted, has a more frictional surface, and will provide the driver with more grip. The aluminum will feel cold and mechanical, whereas the carbon fiber will feel sleek and induce feelings of technological advancement and motorsports affiliation. Texture also has to do with color, and the use of the bright metallic aluminum against the dark carbon fiber and suede also creates interest for the user.
