Movement & Motion

This automotive showroom is a good representation of implied motion in a physical space. Movement of the customer is crucial to the design of the showroom. The customer also requires movement around the vehicles as they inspect them for potential purchase. The staircase implies movement as well as tiers and levels lead you to another product. There is also an escalator at the bottom right corner, which is automatically looping in motion. With this floor plan design, people are able to be surrounded by a world of products, but allows them to focus directly on any main automobile in a large space sufficient for inspection.

The Mercedes McLaren SLR is another good example of implied motion in design. First off, the wheels on the car are designed to already look like they are rotating at a high rate of speed, causing a visual "bending" of the spokes. This car was built as a supercar, rightly so with over 600 horsepower at the crank, and the overall shape of the car is characteristic of a moving arrow. The fins along the side of the car are slotted in a way that the car looks like its already moving. Another example of implied movement and motion are in the long sweeping lines of the fenders and doors in the picture because it gives the viewer a sense of speed and arrow-like movement.

Tone and Color

A. Tone is operating in this advertisement for the Lamborghini Murcielago LP-560 because there are drastic differences amongst dark and light that are used to distinguish change and a sense of tension between static and mobile objects. The tone of the bright automobile in comparison to the dark shadowy walls and road are also used to draw attention to the sharp lines of the car.
A2. In this picture, tone works hand in hand with direction to evoke a sense of the open, unknown, adventurous world awaiting the driver. The element of direction in the poster also directs the viewers eyes towards the direction that the car is facing, in conjunction with the bright tone at the end of the road, causing the viewer to wonder what is awaiting around the corner.

B. Color is operating in this poster because the only things that are not desaturated to black and white are the car, the area around the car, and the Lamborghini logo at the top right corner. This is used for the pop-out effect discussed in class. The viewer is instinctively focused on the car and the logo. The subtle area around the car also fades from color to black and white, causing a sort of aura around the vehicle.
B2. In this advertisement, color interacts with texture in an important way. If you look at the poster, the viewer gets a sense that both the car and logo, shown in color, are sleek, sharp, and smooth. Both objects give the viewer a sense of speed, technology, and sophistication. This is used in comparison to the textures of the walls and roads in the picture. The walls and road both give off a sense of hard, cold, almost traditional feeling. This juxtaposition of objects further solidifies the tradition and evolution of Lamborghini.