Thursday, November 17, 2011
Movement & Motion
This automotive showroom is a good representation of implied motion in a physical space. Movement of the customer is crucial to the design of the showroom. The customer also requires movement around the vehicles as they inspect them for potential purchase. The staircase implies movement as well as tiers and levels lead you to another product. There is also an escalator at the bottom right corner, which is automatically looping in motion. With this floor plan design, people are able to be surrounded by a world of products, but allows them to focus directly on any main automobile in a large space sufficient for inspection.
The Mercedes McLaren SLR is another good example of implied motion in design. First off, the wheels on the car are designed to already look like they are rotating at a high rate of speed, causing a visual "bending" of the spokes. This car was built as a supercar, rightly so with over 600 horsepower at the crank, and the overall shape of the car is characteristic of a moving arrow. The fins along the side of the car are slotted in a way that the car looks like its already moving. Another example of implied movement and motion are in the long sweeping lines of the fenders and doors in the picture because it gives the viewer a sense of speed and arrow-like movement.
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