Tone and Color

A. Tone is operating in this advertisement for the Lamborghini Murcielago LP-560 because there are drastic differences amongst dark and light that are used to distinguish change and a sense of tension between static and mobile objects. The tone of the bright automobile in comparison to the dark shadowy walls and road are also used to draw attention to the sharp lines of the car.
A2. In this picture, tone works hand in hand with direction to evoke a sense of the open, unknown, adventurous world awaiting the driver. The element of direction in the poster also directs the viewers eyes towards the direction that the car is facing, in conjunction with the bright tone at the end of the road, causing the viewer to wonder what is awaiting around the corner.

B. Color is operating in this poster because the only things that are not desaturated to black and white are the car, the area around the car, and the Lamborghini logo at the top right corner. This is used for the pop-out effect discussed in class. The viewer is instinctively focused on the car and the logo. The subtle area around the car also fades from color to black and white, causing a sort of aura around the vehicle.
B2. In this advertisement, color interacts with texture in an important way. If you look at the poster, the viewer gets a sense that both the car and logo, shown in color, are sleek, sharp, and smooth. Both objects give the viewer a sense of speed, technology, and sophistication. This is used in comparison to the textures of the walls and roads in the picture. The walls and road both give off a sense of hard, cold, almost traditional feeling. This juxtaposition of objects further solidifies the tradition and evolution of Lamborghini.